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People are programmed to tune-in to stories. It’s how we’ve communicated for centuries.

When a good story starts, people listen.

Stories are a valuable tool for all aspects of life; Motivating your team, teaching a lesson to your children, or selling someone something.

So, how do you tell a good story?

Brian Reed, producer of This American Life and the chart-topping podcast Serial, shares the core elements of good storytelling.

Watch this video – it’s full of great tips for telling a story.  I’ve already watched it 3 times (and counting)!