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We sell something everyday. Asking someone to go to a movie, offering advice to a friend, listing a product on our website. We’re trying to move people to take action and we do this through the messages we send – the text on our website, conversations, videos, etc.
But messages aren’t a one-size-fits all – what makes sense to us may leave someone else confused.
Are you looking to connect with your audience? Listen to this episode to learn how to tailor your message.
Gavin Armstrong is the CEO of Lucky Iron Fish. A company fighting iron deficiency with cute, smiley fish. They have helped over 1/2 a million people reach their daily iron intake. Gavin shares stories about connecting with his audience early on.
Alexie Seller is the CEO of Pollinate Energy. Their mission is to provide life-changing products to people who need them most. She and her team are fighting energy poverty in some of India’s poorest communities. Alexie tells us how to use emotion and technical info to ask for donations.
Justin Desrosiers and Andrew Cousins manage investments at Investors’ Circle, the world’s largest early-stage impact investing network. They have a unique perspective – getting over 1000 pitches a year, they share what it’s like to be in the audience.
Credits:
- Josh Harlan – Intro Jingle
- Josh Woodward – CC BY 4.0
- Lee Rosevere – CC BY 4.0
- jahzzar – CC BY-SA 4.0
If you liked this episode, please share it with one friend. By getting these stories and ideas to more people, we can make a greater impact!
