Tailoring a Message
We sell something everyday. Asking someone to go to a movie, offering advice to a friend, listing a product on our website. We're trying to move people to take action and we do this through…
We sell something everyday. Asking someone to go to a movie, offering advice to a friend, listing a product on our website. We're trying to move people to take action and we do this through…
Vulnerability - it's where it gets real. It's where we're open to whatever happens - taking the bad with the good. On today's episode, listen to Christen Brandt, co-founder of She's the First and Jared…
Your favorite comedian wasn't born funny. Their best jokes came after a ton of awful ones. Every joke starts as an idea. And it's risky to try out ideas. You could fail, embarrass…
Whether we want to admit it or not, there's a lot we don't know. As a leader, it might be tempting to keep this to yourself. You don't want to appear like you don't know…
To really know ourselves is hard. We mix who we wish we were or who other people think we should be with who we actually are. Looking at our strengths, weaknesses, goals and fears -…
Belonging may seem like an abstract concept for business, but look at brands like Harley and Apple. People wait in lines for the newest products, have meetups, swap stories, and even have special hand signals…
Sometimes a good cause isn't enough. In this episode we'll hear stories from two social entrepreneurs - Laura D'Asaro, co-founder of Chirps and Jenny Costa, founder of Rubies in the Rubble - who built brands…
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